Digital marketing is an ever-evolving field where the only constant changes. As we head towards 2022, it's critical that we, as marketers and business owners, keep up with the newest industry advancements. This way, we can adapt our marketing strategies by embracing the technologies and tactics of tomorrow while phasing out the duds.
As the founder of two digital marketing companies, clients often pick my brain about where I think the industry is headed. Here are top digital marketing predictions for 2021, with a focus on new marketing channels that I believe will be around for a long time.
New techniques for marketing during a crisis, social media and email marketing trends, artificial intelligence use, and better ways to handle customer service are anticipated to be among the digital marketing predictions for 2022.
The following is a list of the top ten digital marketing trends for 2022:
Voice Search: Data shows that people are always looking for the most convenient way to obtain information or news; therefore it's only natural that voice search technology will grow in popularity in 2022. Marketers will need to optimize their content for voice-friendly terms and phrases to improve searchability, as they are becoming more frequent in modern homes, and their use is only likely to rise as more lockdowns or quarantines are implemented.
AI-Chat Boxes: While shopping online, customers still desire a "human touch." This is why, in order to address the expectations of customers, marketers are turning to artificial intelligence chat boxes. These chat boxes converse with customers in full phrases, answering any queries they may have while buying, creating the illusion of a human connection and immersing the customer more in the process.
Shoppable Posts: This trend is currently on the rise, but in 2021, shoppable posts will be even more prevalent. Consumers are always looking for the simplest and fastest way to shop. This is why, on several social media platforms, consumers can simply click on a post to purchase an item mentioned in it. This aligns with recent data from Smart Insights, which found that people now spend an average of 2 hours and 24 minutes scrolling through their phones on various digital platforms, allowing brands plenty of opportunities to contact consumers through shoppable posts and meet them where they are already.
Virtual Reality: Virtual reality, like artificial reality, will see increased marketing use in 2021. Through the use of equipment such as virtual reality glasses, businesses will be able to give customers the illusion of shopping in a store.
Video Marketing: According to 92 percent of marketers, video content is an important aspect of their advertising tactics. People are considerably more likely to engage with a video than with other forms of content such as a blog post or written material, therefore video content helps persuade and attract consumers to a business for potential conversions.
Artificial Reality: Artificial reality's growing popularity will force businesses to adopt it more than ever before in 2021. AR will allow customers to view things in 3D before deciding whether or not to purchase them. Customers will be able to purchase in-person without having to leave their houses thanks to virtual reality.
If eCommerce firms want to see great outcomes in 2021, they'll have to keep looking for new trends. Companies should also conduct research about other brands in their field, as well as test various marketing methods. Businesses who invest in transforming their digital presence and strategy will build a strong foundation for themselves in the event of future crises, as well as better adapt to the requirements of their customers as the situation necessitates.
Small firms and entrepreneurs may now enhance their ROI and run efficient ad campaigns thanks to digital marketing. With time, the effectiveness of digital marketing approaches will soar, allowing businesses to make the most of AI, SEO, AR, and VR strategies.
Many digital marketing trends are now speculative and may or may not materialize in the coming years. The new wave of digital marketing, unlike the conventional method, is based on customer behavior. Needless to say, firms will be able to set a new standard with new smart digital marketing initiatives.
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